The old hits are playing on the radio, the lights are on and the Christmas party season has officially opened. Unless you are a real Scrooge (it’s OK if you are, nobody said you have to love Christmas) the chances are you are beginning to get into the spirit – but is your marketing feeling as festive as you?
Here are some timeless words and phrases to add a little seasonal sparkle and festive fun to your last minute marketing efforts.
The word sparkle is often associated with the attractive quality of ice and the magical mystery of a winter frost. It is also typically connected with beauty, making it the perfect seasonal word to use if you offer health or beauty products or services. A wonderful word for beauty salons, spas, dentists, beauticians to name but a few.
A catchy phrase that is ideal for companies selling products that are related to grip. Shoe retailers or outdoor outfitters could play on it to promote winter footwear, whilst those in the automotive sector could add an alternative twist to promote winter driving services and products.
Most people are not attracted to a big freeze – unless of course it’s collocated with price! This is a great one to use if you are offering a subscription based product or service. If you are a gym, personal fitness trainer or other sports related business, the new year is always a good time for a price freeze. Likewise, if you offer personal borrowing, a freeze on interest rates could be attractive as people tighten their belts post-Christmas.
Nobody wants to get left out in the cold… This is an idiom that lends itself perfectly to plumbing and heating companies, and is equally apt for many types of insurance or breakdown cover for both properties and vehicles that offer assurances to their customers and ensure that they don’t get literally left in the cold if the worst happens.
There are few things more attractive in winter than the notion of warming up one’s hands on a nice cup of hot chocolate – or maybe that’s just us getting romantic. If you are in the catering or hospitality industry, then warming up your customers is probably what you do best, and promoting you warming winter menu is an obvious way to increase sales. This evocative phrase can also be put to good use by clothing retailers and even those in the heating sector.
You’ll want to bundle up in plenty of layers of warm clothes before venturing outside into the cold winter air. And if you are offering a bundle deal for your customers such as free minutes and texts on their mobile phone package, then this popular phrase is also great to use as an idiom.
This is an idiom that can be used to great effect if you are promoting a product or service which allows a customer to simplify a certain aspect of their lives. If you are an independent loans company, for example, you could offer to help customers who are feeling snowed under by their personal finances.
This popular phrase is commonly associated with travel and tourism and despite being somewhat of a cliche, it continues to evoke welcome thoughts of a winter getaway. Who wouldn’t want to beat the winter blues with a great offer on an exotic escape?
Another great phrase for businesses in the travel and tourism sector to use, in much the same way a illustrated in the previous example. Also perfect for those in the hospitality sector.
We hope you’ll find a little inspiration in this little list of winter words, but we also leave you with this note of caution. There are also some terribly bad winter puns out there too such as ‘Snow joke’ or ‘License to chill’ to cite but a few. Such attempts at humour frequently backfire and are generally best avoided.
Whatever winter phrase you choose to use, be playful, be natural, be sensitive to your customers and don’t try to force humour. Stay true to your brand and above all else, don’t take it too seriously.